- Sky Sports break bank to dominate £5.136bn contract
- Premier League TV rights: when and where to watch the football
- Sky Sports' Super Sunday at risk in bidding war
- Virgin Media calls on Ofcom to delay PL TV rights auction
- Premier League TV rights battle goes to extra-time
Do you prefer Sky Sports' or BT Sport's coverage? Just how super do you consider Super Sunday to be? Do you miss Prem Plus? Email your thoughts to charlie.eccleshare@telegraph.co.uk
Latest
18.00 Henry Winter has written a piece arguing that the Premier League's windfall must benefit grass roots and England.
Having negotiated a remarkable television deal of £5.136billion for domestic rights alone, Richard Scudamore now has a vital decision to make, a decision that will define his legacy when he leaves football and, more significantly, will help shape England's long-term health.
After all the questions were finally answered on a good day for Sky Sports (up from 116 to 126 games a year) and also BT (up 38 to 42), the most important question remained as to whether the chief executive of the Premier League wants to help the national team or not.
17.49 Here are some more numbers. In a table. With a key.
17.44 Colin Baker has written in with his views, and not once but twice called me Charles!
Dear Charles, I am an avid football fan ......63yrs Young. I have both Sky and BT Sport and consider that BT Sport is by far the inferior product. The Sky team are the more eloquent, polished and professional. Their attention to detail and planning in advance is meticulous. And the actual commentators are good and not irritating. BT Sport are amateurish in comparison. The inside the stadium delivery doesn't do it for me nor the whole package and Michael Owen drives me insane with his grating squeaky voice......he's trying too hard. I only suffer BT Sport because they have some good matches at times especially the run up to the end of the season and in particular the evening matches like tonight and tomorrow's fixtures. No contest Charles.
17.41 As you digest today's news, I'd reccomend Henry Winter's piece on why the Premier League should support the campaign to limit away tickets to £20.
Before the bullion from the next television deal is airlifted to the elite clubs, and then on to players and their agents, their tattooists and travel agents, the Premier League should do some shrewd thinking and agree to underwrite the fans’ campaign for a maximum £20 away ticket and also tackle the cost of home tickets for the 18-24 age group. Otherwise the Premier League risks further atrophying of atmosphere and a lost generation of fans, twin fears sure to be raised when the General Election hustings commence in earnest.
17.36 Joshua Raymond at City Index provides this comment:
The big news is that the total prices paid broke £5bn to hit £5.136bn, a jump of more than 70% on the same package last time around and a new record.
The amount of money paid is simply, huge. Sky has effectively paid 83% more for the same TV rights it currently owns, breaking to more than £1bn per season. BT also paid more this time around, a jump of more than 30%. These are record prices paid and represents a huge coup for the Premier League.
Quite simply, this was a battle Sky simply could not afford to lose. Its recent results has shown stronger than expected customer loyalty but its focus on advertising and subscription income is heavily dictated by the quality of its broadcasting. Its recent ventures into Sky produced TV such as Fortitude is expected to pay dividends but it’s football packages remains a huge attraction.
If Sky Sports News has taught me anything, I imagine Mr Raymond to look like this man:
17.31 And here's the breakdown on how that £5.136bn was spent:
17.25 Albert Beatty thinks we're lagging behind our American brethren...
Does this mean there wont be the possibility of professionally streamed games until at least 2019? We (UK) are so far behind the times compared to USA who stream our Football games along with other sports like NBA etc..
17.23 Malcolm Macpherson is an ex-pat living in SE Asia, and has asked the following question:
I'm an ex-pat (having resided in SE Asia since 1980), now retired in Manila I currently enjoy receiving live Premier League matches on cable tv provided on 3 channels by Bein Sports. I fully realise that the attention on today's bidding has been for UK broadcasting rights for the peiod 2016-19. Will the Premier League also be holding bids for overseas broadcasting rights or will this be a totally different event?
Would appreciate it if you can shed some light on this matter.
Malcolm, I can shed some light (well, sort of). Scudamore was asked this very question in the press conference (you should be a journo), and said this is also a very important issue but that it was a matter for another day. Sorry that he, and I, can't be more helpful.
17.21 Jamie Carragher meanwhile has greeted the announcement thus...
17.20 The Premier League's Chief Executive Richard Scudamore looked very uncomfortable at points in the press conference, including when he was asked on the effect of the announcement of the Football League.
17.17 And here is Ben Rumsby's piece (also excellent of course) on the announcement: Sky Sports break bank to dominate £5.136bn contract
17.15 But what does it all mean Basil, I hear you asking. Well here is Alan Tyers' excellent explainer: Premier League TV rights: when and where to watch the football
17.12 Our chief football correspondent Henry Winter has this take on the announcement:
17.11 On average, every game will cost more than £10m. I mean we're drowning in figures here. Essentially, there is bare money involved.
17.09 To put this into context...
17.06 The total PL UK rights have been sold for £5.136bn. Wow, that is a lot of lettuce.
17.04 BT get Saturday evenings (17.30 KOs) and midweek games.
17.02 Sky awarded five packages - they get Friday evenings, Saturday afternoons (12.45 KOs), Sunday afternoons, Monday evenings and bank holidays.
16.57 Matthew Pope has a slightly alternative theory:
With easily more than enough money - I wonder if Apple would be a surprise bidder. Premiership games available on Apple devices, would make a lot of business sense to shift their products and more Apple TV's (or, even to tie in with the launch of a new version of it)...
16.50 Rumours are circulating that BT are going to get the Sunday lunchtime package, which would be a major coup for them.
16.48 The press conference with the announcement will start at 17.00, so don't worry there's only 12 more minutes of preamble. Though I was quite enjoying those old MNF intros.
16.45 Wow, that suggestion of advocacy for BT has incensed some of you!
Marty Needs writes: Hi Charlie – I’m so incensed by this I am even contributing via my work email! Sky coverage is second to none in my opinion and always has been in the past. BT Sport coverage falls extremely short in the comparison stakes. Sky obviously back the coverage with a fair amount of money – whereas with BT Sport ,you get the impression that they have spent all of the money in actually securing the right to show the games. BT Sport looks really cheap, the pundits are second rate and the commentary itself is poor.. Ian Darke? oh come on please… he was radio 5 live’ boxing commentator before!
No sorry you cannot beat Sky on sports coverage in general – which is a good job really as it is expensive for the ordinary man in the street. I have taken BT sport only in the last few months in order not to miss out on next seasons Champions League .. but I am not relishing the prospect of having to endures more frankly naff coverage of it by BT Sport.
Hopefully common sense will prevail when re-distributing the Premier League rights…
Alan Costa: BT need to sort out their commentary, analysis and presentation teams. Very poor against those on Sky Sports.
16.42 And to those of you of favouring BT, remember that means you get this man:
16.35 Lots of Emails coming in, with a surprising number of you in favour of BT over Sky Sports:
Jack Sales: BT sport hands down. Gary Neville is the only saving grace for Sky these days.
Ruban Kumarachandran: I’ve always thought Sky Sports coverage has been better, but seeing as I only have BT sports I’m definitely in favour of them getting the larger packages. I gambled on BT over a year ago thinking that they would get bigger after securing the Champions League rights, so hopefully I’m right. While Sky do have great coverage and infinitely better line-up in terms of punditry and commentary, they are ridiculously expensive. BT however, seem to be doing their best to deter potential customers by retaining the sleep-inducing Michael Owen in the commentary box. I got so fed up of his “insight” after one game that I wrote a complaint into BT Sports, only to be told that my feedback is greatly received and will be passed onto the relevant team to follow up, that team probably being the “waste disposal team”.
16.28 Gary Rodger has a theory on tonight, and he is expecting fireworks:
One thought to throw into the mix - does the Premier League's decision to delay the announcement until the Stock Exchange has closed indicate something big? If not a new entrant or huge BT 'snatch of the day', perhaps concerning the all-important first picks?
16.26 That intro was good, this, from 1997, is better.
16.24 And now let's wallow in nostalgia, with this cracking intro to Monday Night Football from 1993:
16.21 Jack Norman is more of a Sky fan:
Sky Sports coverage is the best by far with the top class pundits but Prem Plus is a big miss with the option to buy individual games.
16.20 Simon Saunders has had his say via email on which broadcaster he prefers...
No Paul Merson or Thierry (um, hum) on BT – worth it alone
Unfortunately BT gets Owen
16.19 Our man Ben Rumsby is confident the rights will go to Sky and BT, but if anyone's to spring a surprise it will be the Discovery Channel. Here's Ben's preview on the announcement, and a little snippet below...
Sky Sports’ flagship Super Sunday programme could come under threat when the multi-billion-pound Premier League television rights auction resumes on Tuesday.
A second round of bidding is expected to commence for all seven packages of matches on offer after no winners emerged from Friday’s opening submissions.
The biggest battle may centre on the coveted 4pm Sunday slot, which BSkyB has held since the Premier League began and the loss of which analysts estimate could cost it a fifth of its profits and a third of its sports subscribers.
16.06 As the following graphic demonstrates, the number of televised games will go up in 2016, and the cost of the package is expected to skyrocket.
16.02 Our man on the scene Ben Rumsby has tweeted the following, as he digests the drama that is to unfold...
16.00 This is a breakdown on what is up for grabs today...
15.40: Today is the day we've all been waiting for - the 2016-19 Premier League TV rights are to be announced. And it's live!
Premier League rights currently held:
BSkyB (£2.28bn): 116 matches. Four packages of 26 matches, one of 12. One package includes 20 ‘first picks’.
BT (£738m): 38 matches. One package of 26 matches, one of 12, including 18 ‘first picks’.
Discovery: N/A.
Al Jazeera (beIN Sports): N/A.
Most watched match this season:
BSkyB: Manchester United v Chelsea (3.2m, October 26).
BT: Tottenham Hotspur v Chelsea (1.7 million, January 1).
Discovery: N/A.
Al Jazeera (beIN Sports): N/A.
Football rights currently held in the UK:
BSkyB: Premier League, Champions League (until 2015-16), League Cup, Football League, Football League Trophy, Scottish Premiership, Scottish Cup, La Liga, Copa del Rey, Coppa Italia, Eredivisie, non-England home nations World Cup and European Championship qualifiers and friendlies
BT: Premier League, Champions League, (from 2015-16), Europa League, FA Cup, Community Shield, Football Conference, Scottish Premiership, Women’s Super League, Serie A, Bundesliga, Ligue 1, Primeira Liga, Copa Libertadores, Brazilian football, Major League Soccer, A-League, England Under-21 qualifiers and friendlies.
Discovery (through British Eurosport): Africa Cup of Nations, Asian Cup, Women’s World Cup, Women’s European Championship, Under-20 and Under-17 men’s and women’s World Cups.
Al Jazeera (beIN Sports): N/A.
Customers (no like-for-like comparison available):
BSkyB: Sky available 11 million households (no Sky Sports breakdown given)
BT: BT Sport available in 5 million households.
Discovery: British Eurosport available in 11.5 million households.
Al Jazeera: (beIN Sports): N/A.
Most recent annual accounts:
BT: Revenue £18.287bn. Pre-tax profit: £2.312bn.
BSkyB: Revenue £7.632bn. Pre-tax profit: £1.082bn.
Discovery: Revenue £5.535bn. Pre-tax profit: £1.736bn.
Al Jazeera: Unknown.
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